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Survey: U.K. Web Pirates Would Respond To Wrist-Slap
Here's some interesting news from across the pond. Seven out of 10 consumers polled in the U.K. who currently access unauthorized content on the Internet say they would stop if they received a cease-and-desist letter from their Web provider. Some of the most likely to be dissuaded are teenagers (78 percent for males; 75 percent for females), according to a new digital media survey by media lawyers at Wiggin.
The report's findings show that people are concerned about stories of prosecution and many say they would stop pirating if they felt there was a greater chance of being caught. That said, the same ratio of respondents said they believe it is unlikely that they will ever be caught downloading. For male teenagers fear of being caught is even less effective, analysts said.
Other highlights in the whopping 249-page paper:
▪ Consumers want social networks to become major content distribution platforms and Web communities are an essential place to be for brands.
▪ Social networks are reconfiguring work and leisure patterns and traditional media is being sacrificed.
▪ In an increasingly digital world, traditional media is still the most emotionally engaging.
▪ Interest in on-demand content is strong, but consumers have a strong preference for it to be free.
▪ Video streaming sites are impacting the amount of scheduled TV watched.
Posted by Andrew on March 4, 2008 08:42 AM | Permalink
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