CNN Expands iReport Gimmick
Cable news network CNN has expanded its iReport offering to include a standalone Web site (iReport.com). The new beta site is aimed at delivering "uncensored, user-powered news." "CNN built the tools, you take it from there," the front page boasts.
All the stories are user-generated and instant (CNN does not vet or verify their authenticity or accuracy before they post). Content with the "On CNN" stamp have been vetted and used in CNN news coverage.
Since the Web site's launch two weeks ago, the iReport has collected 1,200 contributors. A few examples: One user uploaded photos she took of Kosovo's declaration of independence; another snapped images from a memorial for students slain in a shooting at Southern Illinois University; and another wrote a story about autism in a virtual world.
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