Techie Ads Sweep The Super Bowl

February 4, 2008 | 8:42 AM

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The big news surrounding Sunday night's Super Bowl -- aside from the Giants upsetting the Patriots 17-14 -- was the surprising display of high-tech advertisements interspersed with the standard beer, babe and car commercials.

There were around 50 ads this year, which cost companies an estimated $2.7 million per 30-second spot. Tech firms that paid big bucks to get a piece of the action included Careerbuilder.com, Cars.com, Dell, E-Trade, Garmin, GoDaddy.com, Sales Genie and T-Mobile.

Here are my top two picks:

Dell Computer Product Red Super Bowl Ad: XPS Laptop Draws Cheers

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eTrade Super Bowl Commercial: Talking Baby Rents a Clown

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Contributors

Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.

Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.

Josh Smith

Tech Reporter

E-Mail: joshsmith@nationaljournal.com.

Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.

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