FTC Reaches $2.9 Million ValueClick Settlement
February 14, 2008
| 8:52 AM
Online marketing firm ValueClick has agreed to a $2.9 million settlement with the FTC but did not concede that it broke any laws, according to the company's fourth quarter earnings report. The FTC alleged that ValueClick employed deceptive marketing practices and as part of its deal, the company and commission agreed on a new set of standards to govern its business going forward.
The FTC had been examining ValueClick's lead-generation practices, including its use of advertisements that reportedly falsely promise free gifts to consumers for participating in an activity. "We ended 2007 on a strong note and we are pleased to announce a settlement with the FTC," ValueClick CEO Tom Vadnais said in a press release.
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FTC
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