The American Cable Association sent its annual pre-conference swag bag to reporters this week and it's a fun one. In 2007, the trade group embraced a baseball theme but this year, the April 7-9 summit will be racing inspired. Goodies included a seat cushion, key chain, toy race car, soda/beer cozy, and tote bag.

The conference tagline is "Going the Distance to Connect Hometown America" and the program has cutesy phrases like: "Grab the wheel and fast track your policy concerns." While visiting Washington, ACA members will canvass Capitol Hill and "lift the hood" to reveal the secrets of lobbying success, according to the booklet.