Tuesday, May 22, 2012

Target & Verizon Caffeinate The Masses At CES

January 7, 2008 | 1:23 PM

Who would have thought that department store chain Target would be the breakout favorite at the Consumer Electronics Show on Monday morning? The enterprising company set up a free coffee cart outside the Las Vegas Convention Center, much to the delight of travel weary attendees.

Perky Target employees wearing signature red and white outfits offered regular and decaf java at a booth just steps away from lengthy conference registration lines. Brilliant! Their ploy was especially appreciated by yours truly who couldn’t bring himself to buy another $3.75 coffee at the Venetian or the convention center. Highway robbery!

Verizon is also serving free cappuccinos, espressos and lattes with fresh-baked cookies in their lounge, which is adjacent to the press pit. It's essential to stay hyped up on sugar and caffeine.

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

E-Mail: joshsmith@nationaljournal.com.


Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.