Tuesday, May 22, 2012

One-Stop Shopping: Coffee, Cheesecake And The MPAA?

January 17, 2008 | 1:26 PM

The major movie studios' mouthpiece will move its 150-employee Los Angeles operation later this month to office space in the Sherman Oaks Galleria. Starting Jan. 22, the Motion Picture Association of America can be found in the same complex as Ben & Jerry's, the Cheesecake Factory and Starbucks. Don't worry, there's a 24-Hour Fitness to work off that dessert.

"As the MPAA has evolved into an even more global operation and adopted new approaches to fighting piracy which require new technological capability, we have sought office space that meets different needs," MPAA chief Dan Glickman said. The new location will afford staffers "a larger, freer working environment" and new screening rooms for the panel that classifies and rates movies.

For the past 15 years, the MPAA's L.A. offices have been headquartered in Encino, along with the Alliance of Motion Picture and Television Producers. AMPTP will make the move to the new digs along with several components of the Directors Guild of America. A division of Warner Bros. is located in the same complex.

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.