AOL, HP & Intuit Honored For Privacy Protections
America Online, Hewlett-Packard and Intuit have been named the most trusted companies for privacy of 2007, according to Internet privacy group TRUSTe and the Ponemon Institute, a privacy think tank.
The winners were announced at the Congressional Internet Caucus annual summit. The award is designed to celebrate the companies who take active measures to protect and inform their consumers and to encourage a safer online ecosystem, TRUSTe said.
Firms were judged by rigorous criteria, which included the clarity and readability of privacy statements and notice, account information access and the ability to make changes, cookie practices, in-network and out-of-network data sharing practices, choice, regulation, infrastructure and customer service, among others. Read more here.
"HP realizes the importance of privacy and trust not only to our customers but also to the success of our business," HP Chief Privacy Officer Scott Taylor said in a press release. "It comes down to respecting individuals and their right to privacy, and that's why we hold ourselves accountable to a higher standard."
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