Friday, February 10, 2012

Software Guru Slams Viacom, Ninth Circuit Court

November 27, 2007

The Supreme Court this week declined to hear an appeal of a trademark case brought against the media company Viacom by a small California software firm called M2. Read the full story in Technology Daily's PM Edition.

M2's owner Dave Escamilla sent us a statement after deadline emphasizing that his is a "federally-registered trademark, brand, and core corporate identity." "For a major conglomerate like Viacom to come along and steal our identity is not right," he charged.

Escamilla also took a swing at the 9th U.S. Circuit Court of Appeals, which previously refused to give M2 a cut of Viacom's revenues. A small shop battling a behemoth "is faced with a Hobson's choice" of either spending serious money on a suit or giving up its trademark, he said.

M2 Software is reviewing its options for rehearing. "We hope that, at minimum, we are raising recognition of the value of the trademark intellectual property rights of smaller companies," Escamilla added.

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Juliana Gruenwald

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.