Digital Marketers Say Web Users Prefer Ads Over Pay
The Direct Marketing Association unveiled findings of a national survey on Thursday that the group said shows providing relevant marketing materials to consumers online is fueling unprecedented Internet growth.
According to DMA President John Greco, "The verdict is in -- consumers have overwhelmingly responded to an open Internet supported by relevant advertising." The results were released in conjunction with an FTC summit on the topic.
The poll found that when given a choice about how Web content should be paid for, 72 percent of Internet users preferred that sites not charge, and instead be funded by ads.
More than 85 percent said they usually visit free sites where the content they use is paid for by advertisers while 10 percent said that the sites they access either charge them a subscription or pay for each download or use.
When respondents were asked whether they were aware that Internet companies were collecting information regarding their Web browsing, 30 percent said they did not know.
Read more about the FTC conference in Technology Daily's PM Edition.
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