Cyber Monday Follow-Up
Cyber Monday statistics are coming in and experts agree that it was a darned good day for e-commerce. According to Nielsen Online, traffic to its Holiday eShopping Index showed a 13 percent increase (32.5 million unique visitors) from Black Friday's totals and a 10 percent increase over Cyber Monday 2006.
The top three fastest growing product categories ranked by week-over-week growth were: consumer electronics (72.5 percent); toys and videogames (72 percent); and books/music/video (63.1 percent), Nielsen said. Top retail sites for Cyber Monday were eBay.com, Amazon.com and Wal-Mart.
Online analytics firm comScore said Cyber Monday saw $733 million in online spending, representing a 21 percent increase over last year and an 84 percent jump from the average daily Web spending totals during the preceding four weeks.
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