'Black Friday' Traffic Up 10 Percent
Online retailers must be happy on the heels of Black Friday, the day after Thanksgiving, which is among the busiest of the year for U.S. shoppers. Nielsen Online reports that traffic to sites on its Holiday eShopping Index grew 10 percent this year.
About 21.2 million visitors accessed the sampling of more than 120 e-commerce sites on Friday compared with 19.2 million in 2007. The consumer electronics category was the fastest growing contingent, increasing 235 percent from Nov. 16 to Nov. 23. Computer hardware/software took second place with 121 percent growth.
Web analytics firm comScore said online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and the day after (up 22 percent to $531 million), outpacing the season-to-date growth rate.
Cyber Monday could provide an indication of what lies ahead. Based on seasonal growth rates and historical consumer behavior patterns, comScore said sales could exceed $700 million. That would make it the heaviest online shopping day on record.
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