Would GOOG-411 Please Shut Up?
Valleywag blogger Paul Boutin spent a half hour speed-dialing Google's new free, telephone directory service [800-GOOG-4110]. The verdict: Its speech-recognition and geo-mapping algorithms outperformed Verizon and AT&T's humans.
According to Boutin, GOOG-411 figured out that "Dover-Foxcroft" was a town in Maine rather than sending him to an operator and it deduced that "H H Brown Shoes" meant a store in nearby Dexter.
The service "let me talk with my mouth full" but "makes an irritatingly un-Googly first impression on callers," he wrote. It answers not with a hello, but with a foreboding "calls recorded for quality" and then plays a randomly-selected voice shouting "GOOG-411!"
Google's technology might be smarter than Sprint's, "but its prerecorded human voice talent makes me want to kill," Boutin said. Plus, on one call, after several seconds of whirring and sputtering, a voice announced: "We're a little swamped right now, but just call back, and we'll try to help you out."


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