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A Political Glimpse Inside The Romney Home
This is the latest report from the National Journal/NBC reporters embedded with the campaigns of top presidential contenders and in two key states.
Republican presidential contender Mitt Romney today launched its first Internet advertisement. Titled "Our Home," the ad features Romney's wife, Ann, talking about raising five sons and her devotion to her family.
"Mitt says there's no work more important than what goes on within the four walls of the American home," Ann Romney says in the ad. "And that's the way it was in our home."
The ad will be featured on AnnTV at AnnRomney.com. "Our Home" also will begin airing as part of the campaign's rotation in Iowa within the next week.
"Our Home" further will be aired on user-generated online video sites. The Boston-area company ScanScout will overlay "Our Home" on relevant videos targeted through real-time content scanning. The Romney campaign is the first to use this new form of contextual video advertising. -- Erin McPike
Posted by Danny on October 18, 2007 10:45 AM | Permalink
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