The Morning After: MTV VMAs
The Monday morning quarterbacking surrounding Sunday night's MTV Video Music Awards has focused mainly on pop tart Britney Spears' ill-fated return to the stage, but the annual extravaganza also served as a platform for musicians to tout their albums, brands, labels, etc.
One band, however, used the limelight to publicize a humanitarian cause rather than their own. When the members of Fall Out Boy accepted their moon man statute for "best group," they quickly rattled off the Web address -- www.invisiblechildren.com.
The jarring non sequitur probably caused a number of viewers, including yours truly, to hop online and type in the URL. The site belongs to a relatively new nonprofit aimed at raising awareness about displaced or forgotten kids in northern Uganda.
Invisible Children was created in 2003 by three young filmmakers who were motivated to act after witnessing the 20-year war that has ravaged the region. Fall Out Boy has gotten involved in the effort and has promoted the project during their most recent tour.
Join the Discussion
The National Journal Group has the right (but not the obligation) to monitor the comments and to remove any materials it deems inappropriate.
Comments powered by Disqus