Sour Apple Slams NBC
Apple's popular iTunes Store is saying sayonara to NBC television shows for the upcoming fall season. The move follows network's decision to not renew its agreement with the digital media provider after Apple declined to pay "more than double the wholesale price for each NBC TV episode," officials said on Friday.
The change would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99, Apple said. ABC, CBS, FOX and the CW, along with more than 50 cable networks, will sell TV shows from their upcoming season on iTunes at the current price.
"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," Apple Vice President Eddy Cue said in a press release. “We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.”
NBC supplied iTunes with three of its 10 best selling TV shows last season, accounting for 30 percent of iTunes TV show sales. Apple’s current deal with NBC ends in December.
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