Friday, February 10, 2012

So Why Should You Care About Iowa?

September 19, 2007

This is the latest report from the National Journal/NBC reporters embedded with the campaigns of top presidential contenders and in two key states.

Ads. Hillary Clinton launched a healthcare ad buy here after her policy rollout in Des Moines. Mitt Romney starts one today that voices his opposition to a ruling allowing same-sex marriage that's now pending before the Iowa Supreme Court. And Rudy Giuliani is up with a new radio ad that raises the volume on his spat with the liberal group MoveOn.org.

The ad saturation begs the question: Airtime can do wonders for a candidate's name recognition and visibility, but are people even listening anymore? Who's hitting the mute button every time they hear "And I approve this message"?

And while Romney's ad addresses a local constituency, Giuliani's banking on the fact that Iowan Republicans share the same caustic hatred of MoveOn that's second nature to the New York and Washington GOP crowd.

If they do, perhaps Romney -- like President Bush -- owes John McCain a thank you note. McCain educated his audiences about MoveOn's campaign against David Petraeus, the commander of U.S. forces in Iraq, at each of his Iowa stops last week. -- Carrie Dann

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.