PLI: Dissecting "Gen N"
Much has been said and written on the topic of technology and entertainment convergence and speakers at a Practicing Law Institute webcast on Monday added to that dialogue. Tech visionary Tim Stevens kicked off the event with some interesting thoughts about the "Net Generation."
The population known as "Gen N," whose age range is roughly 14-28, is defined by connections, participation and interaction, said Stevens, the CEO of Doppleganger, a provider of next-generation avatar-based virtual worlds.
There are 88 million Gen Ns in the United States alone and 96 percent of them connect to a social network at least once a week, he said. Communication between peers is paramount, Stevens added. That is evidenced by 99 percent growth in the social network arena over last year compared to 3 percent general Internet growth.
Among Gen Ns, 77 percent have said they could live without television but not without an Internet connection. They also believe, unlike previous generations, that user-generated content is "mainstream."
Therefore, traditional broadcast media must engage audiences in new ways, Stevens said in his presentation. A basic TV show or musician Web site is no longer sufficient because Gen Ns are not satisfied with "a few clips and bios." Gen Ns want to be part of the entertainment experience and want to feel connected to the content and to other fans, he said.
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