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Monday, September 24, 2007

Pay-For-Pixel Ad Fad Gets Creative

Reach way back into your Internet pop culture memory banks for this one. Remember Alex Tew -- the British college student who successfully raised $1 million by selling pixels on his Web site? Once buzz started building about MillionDollarHomepage.com, advertisers scrambled to slap their logo on the page.

There have been a number of copycats since Tew launched his site in August 2005, all hoping to strike it rich by selling image-based links. But earlier this month, a new, creative entry appeared on the scene -- MillionDollarsOutOfMyButt.com.

The site, created by a St. Louis team (whose self-purported specialties include "Web design, snide commentary, and innovative problem solving"), is offering ad space at $1 per pixel with a hundred dollar minimum. So far, there's plenty of room on the page, so step right up.

Site owners Daniela Droke and Shawn Gaston devised the site as a way to minimize their student loan and credit card debt. The page features a photo of Droke's blue-jeaned derriere and provides an answer the humorous question: "How are we going to pay all these bills?"

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