New Sirius-XM Poll + NAB Reax
It has been a busy couple of days and I neglected to mention the results of a new poll on the pending merger between satellite radio giants Sirius and XM. The survey results, released by the companies on Monday, showed that the proposed "a la carte" offerings are seen as attractive options.
Seventy-seven percent of respondents said the $6.99 per month package, where listeners choose individual channels they want to receive, would be good for consumers and 72 percent said the $14.99 plan, where consumers could select channels on one service plus popular selections from other, would be good for consumers.
About 70 percent were supportive of the $16.99 “best of both” package, which would feature channels on one service plus the most popular channels on the other and 62 percent approved of the mostly music and separate mostly news, sport and talk packages ($9.99).
More than half of respondents (56 percent) said the proposed "family friendly" packages at $11.99 and $14.99 that exclude adult-themed programming would be a win for consumers.
Dennis Wharton at the National Association of Broadcasters was quick to slam the survey. "Here's what XM and Sirius conveniently did not ask poll participants: Do you like monopolies? Does competition restrain a monopolist's price-gouging?" The poll "signals the lengths to which XM and Sirius will game the system in order to achieve monopoly status," he added.
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