Friday, February 10, 2012

MySpace/MTV Start Candidate Interviews

September 27, 2007

MySpace and MTV brought a whole new level of accountability to a presidential townhall format Thursday. Technology has given voters more ways to ask candidates questions, but this was the first time they could rate the answers in real time using an online widget on MySpace.

New Hampshire college students asked questions ranging from genocide to health care during the hour long interview with vice presidential candidate John Edwards. Edwards wore jeans for the occasion and stood on a small platform featuring a screaming mouth bursting amid red and white rays with students surrounding him.

Host Gideon Yago invited online viewers to use the polling widget on MySpace to show "if you're feeling spun or inspired by his answers." Chris Cillizza, a political blogger for the Washington Post, announced that Edwards' answer to a question about Katrina recovery was a hit online, with most viewers giving giving him a thumbs up and 63 percent saying he had good ideas.

Afterwards Edwards learned that overall he gained a thumbs up rating from 92 percent of the more than 23,000 people voting. Edwards said if 100 percent of the people agreed with him, he'd be nervous, because anytime 100 percent agree with you, "it means you're not saying much."

The interview was webcast live at noon on MySpace and will be broadcast on MTV Thursday night. Other candidates will also be interviewed for these dialogues, but MySpace has not announced who will be next. Jeff Berman, MySpace's senior vice president of public affairs, said Edwards was the first candidate interviewed because he was the first to agree to the format.

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Juliana Gruenwald

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.