The Sept. 20 virtual launch will also provide an opportunity "to engage people in the public education process," said Dawn Haley, chief of external relations at the bureau. Moneyfactory.gov's "new money" page has already gotten 200 million hits since its launch in May 2003 and receives about 280,000 unique visitors each month.

The Fed is banking on its "'Wi-5" theme to "get consumers excited about the new bill" and encourage folks to learn more about its security features. An online Q&A for reporters and podcasts will round out the bill's digital debut.

Streaming video of man-on-the-street interviews will be posted on the site, which will showcase consumers identifying the new $5 bill's updated security features, the bureau said. What's next? The $100 bill will get a facelift after the $5 bill is issued in early 2008.

Care to send some free samples my way?