Sony No Baloney
It's a clever title for the first post on Sony Electronics' new blog, unveiled by the consumer electronics giant this week. But Rick Clancy, head of corporate communications, said the catchphrase (an old advertising slogan) symbolizes "a unique combination of the whimsical Sony spirit and the candor that I hope to bring to this blog."
While the blog "may not please everyone," Clancy said he hoped to provide perspectives on new products and technologies, industry issues, marketing campaigns, retail strategies and more. He said he will also use the space to clear up misconceptions, debate hot topics, and talk about key trends.
Clancy's not the only one at the company getting in on the blogging game. He pointed out that his counterparts at Sony's U.S. PlayStation division have also recently started a corporate blog.
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