Google Ads Go Offline
Internet giant Google is taking a giant leap into the offline world. According to the company's blog, AdWords customers will now have the ability to buy space in 225 newspapers across the United States. The reason? While Web use is growing, Google noted that nearly three out of four adults in the top 50 markets still read a daily or Sunday newspaper.
AdWords started in November 2006 with a test that included 50 newspapers and a small group of advertisers. Since then, the program has grown. Participating newspaper publishers include E.W. Scripps, Hearst Newspapers, Gannett, The New York Times, the Washington Post and others, the firm said in a press release.
"Newspapers are an important source of information and a powerful communication tool," Google CEO Eric Schmidt said. "With Google Print Ads we will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers."
Speaking of Google ad initiatives, take a look at Technology Daily's PM Edition, which has coverage of Wednesday's AEI-Brookings seminar on the company's proposed merger with DoubleClick.
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