Friday, February 10, 2012

Fuzzy Math? CNN/YouTube Debate Stats

July 26, 2007

Food for thought from politics and media blog Big Head DC:

Maybe Anderson Cooper needs a “time”-out? His network currently has a press release out saying that “CNN continues the trend of record-breaking debates with Monday night’s CNN/YouTube Debate posting the highest P18-34 delivery in cable news history.”

But that statement doesn’t tell the full story. According to the Nielsen ratings, CNN’s debate ranked ninth among debates since 1999. And it’s quite unusual for a network to tout 18-34 rankings as a victory for a primary debate.

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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