Forrester: Helping Marketers Tap MySpace
July 5, 2007
| 4:34 PM
Forrester Research's new report, "How Consumers Use Social Networking Sites," is hot off the presses and analyst Charlene Li gave her blog readers some insight into the paper's findings earlier this week.
The report concludes that social networking sites like MySpace and Facebook have seen tremendous growth over the past two years. Frequent users engage in more activities and have a more positive attitude about these sites, but they are also more interested in profiles from their favorite companies.
Forrester said marketers that are interested in reaching their audiences on those sites should: dispense with traditional Web marketing tactics, encourage "friending" and regularly refresh content. Read more here.
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