Pie Recipe Nets Sweet Rewards For Edwards
From Technology Daily's People column by Senior Writer Heather Greenfield:
John Edwards netted more than expected from an online offer of a secret pie recipe from his mom in exchange for a donation of $6.10 or more in time for his birthday June 10. A YouTube video to go with the campaign featured campaign aides Jonathan Prince and Joe Trippi attempting to bake Edwards his favorite pie for his birthday.
The 2-1/2 minute video has been viewed more than 35,000 times and raised $268,713.75 from 10,568 donors. Elizabeth Edwards appears at the end to say she did not approve of Trippi's burnt pie but that others could successfully make it. Trippi's mom didn't approve of the burning, either. Trippi told Technology Daily that the video didn't exactly help his image, but the recipe offer was a successful fundraiser for the campaign.
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