Exclusive: MTV Joins Web Radio Fight
Cable channel MTV has joined the crusade against the forthcoming Internet radio royalty hike, Tech Daily Dose has learned. The network is owned by media conglomerate Viacom and airs a variety of music, pop culture and reality shows aimed at young adults.
MTV has a prominent Web presence with news, podcasts, video clips and audio streaming services. The network's sister channels VH1 and CMT also offer online radio. Viacom owns Paramount Pictures, Comedy Central, BET and other valuable entertainment assets.
The network joins major firms like America Online, Yahoo and Microsoft; small commercial webcasters; and noncommercial giants like National Public Radio in protesting the March ruling by the Copyright Royalty Board. The rate increase will begin July 15 unless Congress or the U.S. Court of Appeals for the D.C. Circuit block the decision.
A number of webcasters involved in SaveNetRadio, including MTV, will take part in a "day of silence" on Tuesday to protest the changes, which they say could threaten Internet radio's livelihood. Read more about that effort in Technology Daily's PM Edition.
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