DMC: Trends To Watch
The fourth annual Digital Media Conference kicked off Friday with a handful of analysts gazing into their high-tech crystal balls to predict top trends to watch in the months and years to come. Consumer Electronics Association Research Director Joe Bates had some interesting insight.
On the continuum from physical to digital, the vast majority of consumers are still purchasing content in a physical manner, Bates said. In one study, only 20 percent of respondents said they preferred to digitally download content, he said. Among early adopters, just 30 percent said they would prefer to acquire media digitally.
The convenience of buying and playing CDs and DVDs, as opposed to going online, buying music or a movie and uploading it, still wins out, Bates said. A number of consumers believe there are fewer restrictions in place with physical media, he said. Physical media is also easier to copy or share with family and friends, he added.
Bates' bottom line: "We have a long way to go. We'll continue to see growth in online distribution but it's going to be slow and it will take time."
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