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Countdown To iPhone Mania

No big surprise here. Online analytics firm Hitwise reported this week that the volume of U.S. searches for the term “iphone” increased 583 percent in the past four weeks leading up to the June 29 launch date. The market share of U.S. visits to the Apple iPhone Web site increased 185 percent in the same time period, officials said. The most popular queries containing the term were focused on price, recent news, reviews and the release date.

Meanwhile, “iphone” was the 131st most searched for term sending traffic to all U.S. Web sites for the four weeks ending June 23, Hitwise said. The term was the fifth most popular search term sending visits to the AT&T Wireless Web site. AT&T will be the exclusive service provider for the long-awaited gadget. Read more here.

Posted by Andrew on June 27, 2007 07:44 PM | Permalink


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