Presidential New Media Strategists Differ On Social Networking Strategies
New media strategists for presidential candidates John Edwards, John McCain, Mitt Romney, Hillary Clinton and Barack Obama, had a minor debate of their own during the final panel discussion at the PDF Conference in New York Friday.
Zack Exley, a consultant who worked for John Kerry in 2004, said that "nobody believes email especially from the candidates." Michael Turk, who worked for President Bush's 2004 re-election campaign, said many candidates are using the Web more as a broadcast medium than real social networking. Exley agreed, asking when we would see candidates spending time daily contacting groups on Facebook.
Peter Daou, who works for Clinton, said that is being done, but it will never supplant visits to meet voters.
Mindy Finn, who works for Romney, questioned whether responding to an individual blogger is the best use of a candidate's time, but said he thinks a candidate should leave messages on Facebook aimed at specific communities.
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