Reax To Google's DoubleClick Buy
Internet search giant Google announced late last week that it plans to acquire digital marketing firm DoubleClick for $3.1 billion. Microsoft was quick to complain that the combination of the two largest online advertising distributors would hurt competition and raises privacy concerns.
Here's what some in the blogosphere had to say:
"The DoubleClick acquisition showed that Google is willing to spend any amount of money to defend its advertising turf," Om Malik of GigaOM said. He called Microsoft's complaint "preposterous… considering that Microsoft had a chance to outbid Google."
Wall Street investors are going to take a second look at aQuantive Inc. as possibly the next acquisition in the Internet marketing and advertising space, Georges Yared at BloggingStocks predicted. Microsoft is now behind the eight ball and aQuantive could be an attractive purchase, he added.
Steve Fox at InfoWorld said Google "already scares the pants off many Web site publishers" and the DoubleClick buy could make things worse. "DoubleClick has a stranglehold on the digital advertising market, just as Google owns the search market," he said. "I smell monopoly here."
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