DRM 'Challenge Is Still In Front Of Us'
The head of the Coral Consortium, a cross-industry group that promotes interoperability between digital rights management technologies, said he was not surprised when he heard about EMI's Monday announcement that it would strip its digital music repertoire of DRM restrictions for retailers who wish to sell new higher quality tracks [Read the full story in Technology Daily's PM edition].
Coral President Jack Lacey said "the challenge is still in front of us" since EMI's DRM-free model does not work across all platforms. The company, which is part of the consortium, said it would continue to use anti-piracy locks with subscription services where users pay a monthly fee for unlimited music; programs that allows fans to share music; and time-limited downloads.
"Coral has one job -- to make DRM easier to use," he told us. There is still much work to be done to try to understand how interoperable DRM can benefit the consumer media market, he said. "There's lots of room for improvement and that improvement is underway," he said. "We'll keep working at it," he promised.
Coral members include Hewlett-Packard, Intertrust Technologies Corp., Philips Electronics, Panasonic, Samsung, Sony, NBC Universal and others. The group was in Washington last month for one if its regular, closed-door meetings where representatives reportedly made steady progress on creating standards for interoperable DRM.
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