Friday, February 10, 2012

April Fools' Day @ Google

April 2, 2007

Google is known for its April Fools' Day pranks and this year was no exception. On Sunday, the Internet firm put a link on its home page offering consumers free, high-speed Internet service through their residential plumbing systems. The "Toilet Internet Service Provider" (TiSP) project is a "last hundred smelly yards" solution that takes advantage of preexisting sewage systems and their related hydraulic data-transmission capabilities, according to a fake press release.

TiSP in-home wireless broadband is fast, highly reliable, easy to install, and vacuum-sealed to prevent water damage, Google said. The gag was particularly timely since the company has been a prominent supporter of "network neutrality" rules that would prevent broadband companies from potentially acting as content gatekeepers.

"I couldn't be more excited about, and am only slightly grossed out by, this remarkable new product," said Google Vice President Marissa Mayer said in a spoofed statement. She said she firmly believed that TiSP will be a "breakthrough product," particularly for those users who, like Google co-founder Larry Page himself, "do much of their best thinking in the bathroom."

The search giant's first April Fools' Day joke in 2000 was the roll-out of its MentalPlex search technology that supposedly read the user's mind to determine search criteria, thus eliminating the step of actually typing in the search query. Read more about Google's hoaxes here.

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.