Use Your Words
Google gurus offered tips on how to promote websites in Google searches during a morning workshop at an online conference hosted by George Washington University's Institute for Politics, Democracy and the Internet.
Advice to make sites more friendly to the Google algorithm included encouraging others to link to your site, "making suring you're using your words," and that those key words are really readable. Google doesn't pick up a word buried in a graphic like a logo. Another "mistake" is a form requiring a zipcode or other information to get to the site keeps Google from searching there.
To see if Google is seeing your site and what the obstacles are, Google employees suggested a tool at www.google.com/webmasters along with a blog to find out more about making changes.
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