Friday, February 10, 2012

Privacy Gurus Convene In D.C.

March 8, 2007

What is a privacy professional? About 1,200 attendees at this week's International Association of Privacy Professionals conference know -- but footage of man-on-the-street interviews (played for the crowd on Thursday morning) showed that average Americans do not.

The question garnered blank stares, head-scratching and some pretty funny answers. "Is that like the FBI or CIA?" one interviewee asked. A mailman said: "I don't have a clue." Another guessed that a privacy professional is someone "involved with something deceitful and dishonest." Quite a few people simply said: "I don’t know."

IAPP Executive Director Trevor Hughes admitted that his 3,200-member group has "a bit of a PR problem." "Perhaps I know what you do, you know what you do, our bosses sometimes know what you do," but many people do not, he said. Privacy experts must better explain their role as "guardians of trust" in the digital age, he added.

To that end, the IAPP will soon launch a campaign to educate the public. The group will also begin "delegate tours" later this year to learn from and share experiences with foreign counterparts. IAPP officials will visit London, Paris and Berlin in June, Hughes said.

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.