OK Go Trumps Macaca, Series Of Tubes
The big winners of the first YouTube Video Awards were the four members of OK Go, a Chicago-based rock band that rode eight treadmills to Internet stardom last year -- literally. The music video for the band's hit song "Here It Goes Again" took home the trophy in the "Most Creative" category. The video, which featured OK Go performing a dance routine on a fleet of running treadmills, has been viewed more than 13 million times.
To put that in perspective, "Here It Goes Again" has received about 10 million more hits than the original version of the Orwellian "Vote Different" video that shot up the YouTube charts earlier this month. That may be an unfair comparison, because the "Vote Different” spot, which promoted the presidential candidacy of Sen. Barack Obama, has only been online for about three weeks.
So consider this: OK Go's video has been viewed more times than “Vote Different," and all the various remixes of former Sen. George Allen's "macaca moment" combined. Throw in all the mash-ups of Sen. Ted Stevens' "series of tubes" speech last summer, and OK Go still comes out on top.
But "Here It Goes Again" is still more than 30 million hits behind the most popular video in the history of YouTube: "Evolution of Dance." That video reigns supreme with an untouchable 45.1 million hits. -- Michael Martinez
Update: Ask A Ninja also won for "Best Series." The video features an excitable masked warrior who answers e-mails from "viewers." In one episode last year, he humorously described "net neutrality."
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