Wednesday, May 16, 2012

More From SXSW

March 12, 2007 | 5:30 PM

The following guest entry was written by Julie Barko Germany, deputy director for the Institute for Politics, Democracy and the Internet. She is attending the South By Southwest festival in Austin.

What's more exciting: the new Apple iPhone or the possibility that 2008 will see the first mobile-powered political movement? Here in Austin at SXSW Interactive, the answer is "both."

I just finished speaking on the Mobile Active panel with Justin Oberman, Roger Desai, Jed Alpert and Doug Busk, where the discussion centered on how advocacy groups can use mobile technology more effectively. During the Q&A session, a member of the audience asked us if the iPhone will change the way Americans use mobile technology.

It will certainly make mobile technology cooler (iTunes! Video! Snappy design!). With a company like Apple backing it, the carriers will certainly listen. And yes, people will probably run over each other to buy one when the iPhone is released later this summer.

For a politically minded techie like me, it has the potential to do something else: change minds about how mobile technology can be used creatively and effectively in the political space to connect people in real time to a political cause and mobilize them to take immediate (and sometimes offline) action.

Text messaging ain't e-mail. And the mobile phone is useful for a heck of a lot more than sending SMS (text message) updates. You just have to look at it differently.

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

E-Mail: joshsmith@nationaljournal.com.


Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.