FTC's Mobile Woes
The mobile device marketplace poses new challenges for enforcing laws aimed at fighting unsolicited e-mail and other Web-based blights, the FTC's Lois Greisman said at the IAPP conference. Cellular phones and handheld computers provide a "tremendous opportunity for different types of consumer experiences" as well as fraud, she said.
Greisman, associate director of the agency's division of marketing practices, said a practice called "cramming" is of particular concern. Cramming is the addition of charges for undesired services to a subscriber's account. There are also "plenty of billing and payment issues" the FTC is tracking, she said. The appropriate inclusion of federally required disclosures on marketing e-mail is also a problem "on a screen that is very tiny."
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