FTC On Online Child Protection
The Children's Online Privacy Protection Act, which applies to the online collection of personal information from children under age 13, has been "working pretty well" since its enactment in 2000 and is flexible enough to evolve as new technologies are introduced, the IAPP heard Thursday.
Mary Engle, the FTC's associate director for the division of advertising practices, gave social-networking sites as an example. The agency recently settled its first case in that arena which involved Xanga.com. The Web site paid the government a $1 million penalty for collecting and disclosing youngsters' data.
Engle said the FTC will also "take a hard look" at legitimate companies whose online advertisements are being included in unwanted and potentially harmful computer software that is downloaded onto consumers' computers without permission. She said the agency will be sending letters to advertisers that have been flagged during FTC investigations to make sure they are aware of where their ads are appearing.
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