Candidates Wage Online Advertising War

February 14, 2007

Campaigns
Presidential Candidates Wage Online Advertising War

Presidential candidates of both parties have taken their campaigns -- and their advertising war -- to the Internet, The Wall Street Journal reports. Candidates are buying space on search engines, Web logs and other popular Internet sites. On the Democratic side, John Edwards, has been a very aggressive online campaigner. Arizona Sen. John McCain, a Republican, has run ads on conservative sites, including Townhall.com and National Review's "The Corner" blog. Former Massachusetts Gov. Mitt Romney took out ads this week on conservative blogs, including Captain's Quarters and Outside the Beltway. Candidates also are placing ads on Google and campaigning for online support. In other news, The New York Times reports on Intrade, a Web site that lets people bet on presidential campaigns and other current events.

Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.

Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.

Josh Smith

Tech Reporter

E-Mail: joshsmith@nationaljournal.com.

Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.

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