Dell Plants Trees
January 9, 2007
Computer visionary Michael Dell unveiled a global carbon-neutral initiative Tuesday at CES that plants trees for customers to offset the impact of electricity required to power their systems. The "Plant a Tree for Me" program and Dell's recycling efforts "empower our customers to participate with us in making a difference," he said.
A customer donation of $2 for a notebook and $6 for a desktop will go toward the planting of trees that will absorb carbon dioxide from the atmosphere, he said. The initiative is available now to Dell's U.S. consumer customers and will go global in April.
Dell also launched a new Web site Monday, which highlights the breadth of the firm's environmental responsibility programs.
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CES
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