Floaters, Swimmers And Divers
An article running in today's Technology Daily examines how the major television networks are utilizing Internet technologies to reach more viewers. I chatted with Michael Clemente, executive producer of ABC News Now and other TV bigwigs.
While it wasn’t included in the story, he had an interesting take on election night Web audiences. Clemente divided them into three categories: "floaters," who skim the surface of the news coverage; "swimmers," who review message boards and engage in other top-level participatory practices; and "divers," who want to be seen and heard by any means necessary (blogging, chatting, posting video, etc.).
Americans can say "'listen to me' without having to write a letter to Congress or march on Washington," he said.
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